| A Short History of the Wristwatch

| Blog
Portable clocks were first carried in pockets and then worn with pendants. Changes in the way we lived our lives brought about the birth of the wrist watch. This article chronicles both how the wrist watch came to be, as well as recounting the famous watch makers, the watches they made famous and...

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| Birthstones and their meanings

| Blog
There are a lot of legends and lore surrounding the practice of wearing birthstones.  Many people believe that the idea of wearing birthstones started out as a marketing ploy by companies selling jewelry, but the reason behind the practice is much, much deeper than that. The practice of wearing...

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| Email Marketing Tips #1 - What You Need To Know About Email Deliverability

| Blog
You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship...

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| Email Marketing Tips #2 - Five Tips For Crafting Compelling Subject Lines

| Blog
The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it...

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| Email Marketing Tips #3 - Email Frequency - When Should You Mail?

| Blog
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every niche,...

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| Email Marketing Tips #4 - Keep Them Waiting For More - Using Foreshadowing to Create Anticipation

| Blog
There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to...

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| Email Marketing Tips #5 - Give Them What They Want - And How To Find Out What That Is

| Blog
Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. Firs...

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| 10 Email Marketing Do's and Don'ts

| Blog
Here are some useful tips on email from Campaign Monitor, producers of email marketing software

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| How engaging with customers in-store leads to more sales and more commission for sales staff

| Blog
How frustrating do you find it in a shop where you have to queue at the counter for assistance, even to ask a simple question about an item? Wouldn’t it be great if a staff member were able to approach you and help you where you need it without waiting in line? What if they could instantly...

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| Is your Chip & Pin integrated with your EPoS?

| Blog
Integrated Payment Solutions save costs, eliminate errors and increase revenue If you’ve got card payment terminals, you may have them linked to your card services provider by a standard telephone line. While this may have suited you in the past, in the internet age it’s not particularly...

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| Have you got a formal Backup Strategy?

| Blog
We all like to think that our computers are secure, won’t break down or catch a virus, but the truth is a failure can hit you when you’re least expecting it. A recent survey suggests that over half of us either know someone, or have ourselves lost data through hardware failure or virus attack. Even...

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