A new business is an opportunity to try a new software for Asa Cupitt!

Asa Cupitt and her daughter on the opening of Ella Bella

Ella Bella in Winchcombe

The interior offers a contemporary boutique experience

Asa Cupitt has almost 20 years’ experience in the retail Jewellery Industry having run Cupitt Jewellers in Worcester and opened the doors to a new Jewellery boutique, Ella Bella Jewellery, in Winchcombe, Gloucestershire in 2017.


With a new shop, Asa decided she needed a new business management system and had met Karen Russell, Managing Director of Clarity & Success Software, through the Company of Master Jewellers.


Asa says “I chose Clarity & Success because the system was intuitive and the support and backup is second to none. It seemed like Clarity & Success is a company that follows the times and are constantly developing new ways of doing things. They are also prepared to listen to what their customer have to say about the system”.


Asa goes on to explain, “Training went very well, I spent a day at Clarity & Success offices where they have an excellent training facility and then contacted the support team if I got stuck whilst back at the shop” she continues “The support is great.  Always helpful, easy to get hold of and patient which is a necessity when you are not a tech nerd but a middle-aged woman”.


One of Asa’s favourite features of the system is the ability not only to get simple and effective reporting easily but that all report results can be exported to excel for further analysis.  Also the ability to print a label for a stock item as it is recorded into the system meaning that, since the entire system is live, as soon as she has added an item to stock, it is labelled and available to sell at the till.  Should Asa be required elsewhere in the business, she can return to the invoice later but the item is already recorded can be sold.


Asa has been so pleased with Clarity & Success that she is now in the process of installing the software in her other business in preference to her existing system and would not hesitate to make recommendation to other Jewellers in the Industry.